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Ride, Share and Protect. It was with these words that the company began. The story is of three young guys, from different backgrounds. They decided to change their lives and embark upon the adventure of making sportswear. After many trials and tribulations, and after meeting many people, the idea began to take shape and ?Picture? was formed. The aim was to make ethical, organic sportswear which is adapted technically for its? use. Clothes that conformed to the ideals and to those everybody aspires to. And here we go: Picture is one of the coolest outerwear brands at all.