Homeboy
  We are streetwear  

  
 Homeboy was founded...

Homeboy



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We are streetwear


Homeboy was founded in 1988 as the world's third streetwear brand. 30 years ago streetwear was still original and stood for skatewear. Homeboy had its roots in skating, but the hand was already stretched out in the direction of music when it was founded.

1988 is considered the break-out year for hip-hop. Cult bands like Public Enemy, Run-DMC, N.W.A. or Ice-T stirred up the scene not only musically, but also fashionably. Homeboy sensitively absorbs the vibes of rap culture and the mentality of the artists and shapes them into fashionable originals. As early as 1989, the label outfitted German hip-hop legend Moses Pelham. In 1991 the Fantastischen Vier joined.

In the 1980s, the first action sports took off in a future that forever shaped an entire generation of athletes. Skating was the origin of a "coolness" that shaped fashion over the years and decades. The skinny jean is the latest achievement in fashion, thanks to skaters.

In 1993, the Warped Tour combined skateboarding, snowboarding, surfing and music, sending an attitude towards life into the world that changed an entire generation. In the TEAM Homeboy were skateboarders, snowboarders, BMXers, Moto-Xers, surfers, wakeboarders and freeskiers. All of this has a firm place in our souls to this day.